Their latest fun escapade is the Horror Selfies campaign, a viral campaign whereby horror industry creative types take a selfie with a message encouraging you to put down the latest pile of Colleen McCullough slop you're bravely believing fulfills you and pick up something with a little meat on its bones.... raw, dripping, tasty meat.
You can see a fabulously funny gallery over at the Horror Selfies site, but just in case you can't summon the strength to click anywhere up to twice in a row, here's my little effort for your edification:
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